Product / Content engine

From keyword to published, without the email ping-pong.

Plan topics, write with built-in checks, get client approval with a clock running, and see every client's content on one calendar.

01
Keywords

Client picks targets.

02
Ideas

Topics into months.

03
Write

Guided, checked draft.

04
Approve

Pins, versions, timer.

05
Publish & social

Calendar and posts.

Plan

Clients choose the keywords. You keep the plan.

Send a keyword list with search volumes and notes. The client approves or rejects each one on a clean page, with no login needed. Approved keywords turn into content ideas with a target month, and every list keeps its version history.

  • Keyword and content-idea lists with share tracking
  • Lock, reopen and send a new round
  • Commitment progress against the retainer hours
  • AI-suggested SEO topics from what already ranks in Search Console

Keyword list · Verde Landscaping

With client
KeywordVolumeClient
lawn aeration denver1,300Approved
xeriscape ideas front yard2,900Approved
sprinkler blowout cost880Pending
landscape design near me4,400Rejected
when to fertilize lawn colorado720Approved
3 of 5 approved
Write

A writer that checks the work before a PM has to.

Seven steps from brief to submit. The draft is checked for brand tone, keyword use, reading level, internal links and mechanical errors. Pieces that fail quality checks are held from the client until fixed, or overridden by staff with a note.

  • Brief → Language → Outline → Write → Check → Links → Submit
  • Tone, keyword and readability checks
  • Internal-link suggestions in the client's own site
  • Optional PM approval before the client sees it
BriefLanguageOutlineWriteCheckLinksSubmit
When to fertilize your lawn in Colorado

Colorado lawns want feeding three times a year: late spring, early summer and, most important, fall. Here's the calendar we use for Front Range yards…

## Spring: wait for the soil, not the date

Checks
Brand tonePass
Keyword5 uses
Reading levelGrade 8
Mechanical2 issues
Links1 / 3
Approve

Approvals with a clock, so content doesn't stall.

Clients review articles block by block and drop comment pins exactly where they want changes. Each round is versioned. A timer nudges at day 10 and auto-approves at day 14, and you can pause it per client. Approved pieces become tasks for publishing.

  • Article review with comment pins and versions
  • Google Doc resync for writers who live in Docs
  • Auto-approval monitor for the whole agency
  • One link for all of a client's pending approvals

Approval timer

Day 11 of 14
SentReminder · day 10Auto-approve · day 14
“Sprinkler blowout: DIY or call a pro?”

2 comments from Tom · version 2 · reminder sent Tue

Social

A month of social posts, approved in one sitting.

Generate a batch of posts for the month, edit each one, add images, and send the batch. The client approves all, or requests changes per post. Every revision keeps its history.

  • Batch generation and per-post editor
  • Approve-all or request changes per post
  • Download the batch or single posts

October social · Oakline Physio

9 / 12 approved
3 stretches for desk necks
Approved
Meet our new physio, Priya
Changes
Marathon recovery tips
Pending
Calendar

Every client's content on one calendar.

Month, list and year views. The year view is a client-by-month grid of goal against published, so you can see who is behind on their retainer at a glance. A writer activity view shows output per copywriter against a daily target.

  • Month, list and year (clients × months) views
  • Status with days-in-status on every piece
  • Writer performance and daily targets
  • A read-only yearly plan in each client's portal

Year · goal vs published

ClientJulAugSepOctNov
Harbour Dental4/44/44/42/40/4
Verde Landscaping2/22/21/21/20/2
Oakline Physio3/33/33/33/30/3
Northside Plumbing2/20/22/21/20/2
Keep exploring

The rest of the platform.

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